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This Week’s Business Book:
In
Pursuit
of
Elegance:
Why
the
Best
Ideas
Have
Something
Missing
by Matthew E. May
What
made
the
Sopranos
finale
one
of
the
most-talked-about
events
in
television
history?
Why
is
sudoku
so
addictive
and
the
iPhone
so
irresistible?
What
do
Jackson
Pollock
and
Lance
Armstrong
have
in
common
with
theoretical
physicists
and
Buddhist
monks?
Elegance.
In
this
thought-provoking
exploration
of
why
certain
events,
products,
and
people
capture
our
attention
and
imaginations,
Matthew
E.
May
examines
the
elusive
element
behind
so
many
innovative
breakthroughs
in
fields
ranging
from
physics
and
marketing
to
design
and
popular
culture.
Combining
unusual
simplicity
and
surprising
power,
elegance
is
characterized
by
four
key
elements—seduction,
subtraction,
symmetry,
and
sustainability.
In
a
compelling,
story-driven
narrative
that
sheds
light
on
the
need
for
elegance
in
design,
engineering,
art,
urban
planning,
sports,
and
work,
May
offers
surprising
evidence
that
what’s
“not
there”
often
trumps
what
is.
In
the
bestselling
tradition
of
The
Tipping
Point,
Made
to
Stick,
and
The
Black
Swan,
In
Pursuit
of
Elegance
will
change
the
way
you
think
about
the
world.
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