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This Week’s Business Book:
Extreme Toyota
by Emi Osono, Hirotaka Takeuchi, Norihiko Shimizu
By
almost any
measure, Toyota
is a model of
extreme
performance
among the
world's best
manufacturers.
The company is
hugely
profitable,
known for
strong
engineering,
durability, and
reliability,
and is on track
to replace GM
as the world's
largest
automaker. What
explains this
phenomenal
success?
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